JESMARY - Export Fashion – The Big Push: Opportunities & Challenges in Bringing Vietnamese Color to the World

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Export Fashion – The 'Big Push': Opportunities & Challenges in Bringing Vietnamese Color to the World

Vietnam's export fashion industry is facing a "Big Push" – a golden moment to not only grow in volume but also to redefine its brand value in the international market. However, alongside wide-open opportunities, businesses also face many challenges when seeking to Bring Vietnamese Color to the World.

I. Major Opportunities – Solid Foundations

The development of Vietnam's export fashion is reinforced by several favorable factors:

1. Increasingly Affirmed International Position

New-generation free trade agreements (FTAs) such as the CPTPP and EVFTA have opened significant doors for Vietnamese textiles and garments to access demanding markets with preferential tariffs. The reputation for quality and on-time production capacity has made Vietnam a top choice for many global brands.

2. The Growth of Smart Manufacturing

Digital transformation and automation in production help Vietnamese factories enhance productivity and accuracy, meeting strict technical standards. This is especially crucial when manufacturing high-end, complex men's and women's fashion lines.

3. Sustainability Trends Are Leading the Way

The demand for green fashion with clear origins is exploding. Vietnamese enterprises that invest in the production of recycled materials and environmentally friendly processes will have a major competitive advantage.

II. Challenges to Overcome – New Hurdles

To fully capitalize on the opportunities, the export sector needs to address the following challenges:

1. Cost and Competitive Pressure

Labor and input material costs are rising, while other nations (like Bangladesh, India) maintain competitive pricing. Businesses need to shift from competing on price to competing on superior quality and service.

2. Rapid Change in Technology and Trends

The speed of fashion change (fast fashion) and the requirement for supply chain transparency necessitate continuous investment in R&D and management systems.

3. Building Own Brands and Original Designs

Most businesses still focus on cut-make-trim (CMT) or free-on-board (FOB) manufacturing. The major challenge is shifting the business model to ODM (Original Design Manufacturing) to increase added value and inject Vietnamese Color into designs.

III. JESMARY – The Solution for Quality Challenges

In this context, visionary manufacturers like JESMARY are the driving force helping the industry overcome challenges.

JESMARY – Model Transformation, Value Enhancement

Superior Quality as a Competitive Edge: JESMARY identifies quality as the crucial factor to overcome price competition. Export men's and women's fashion products from JESMARY are consistently highly rated for durability and technical precision, meeting even the toughest standards.

Investment in Technology and Sustainability: JESMARY has quickly adopted green production and supply chain management technologies, enabling the company to achieve the transparency and environmental responsibility required by international partners.

ODM Potential: JESMARY is not just a contractor but also a product development partner, supporting international brands in realizing their ideas, contributing to export products with high design value.

By seizing opportunities from trade agreements and thoroughly addressing challenges in quality and innovation, especially with the momentum from reputable manufacturers like JESMARY, Vietnamese Export Fashion is certainly poised to create a "Big Push" and firmly affirm its position in the global market.

CONTACT CONSULTATION AND ORDER

JESMARY group

Phone: 0357.118.508 - 0977.856.794 - 0971.026.205

Email: sales.jesmary@gmail.com

Show room: 193/9/2B Nguyen Thi Bup Street, Tan Chanh Hiep Ward, District 12, Ho Chi Minh City

Website: jesmary.net - jesmary.com - khanviet.net